EARTH CITY, Mo. -- Where names like Jerry Rice, Isaac Bruce, Torry Holt and others once dotted the landscape of the NFC West, the role of the wide receiver in the rough and tumble division has changed dramatically. The smash-mouth offensive approach of the Seattle Seahawks and the San Francisco 49ers has set a physical tone that has left the St. Louis Rams looking to duplicate the recipe. As other teams around the league go in search of gun slinging quarterbacks and big-play wide receivers, teams like the Seahawks, 49ers and Rams are loading up on physical offensive linemen and powerful running back committees.via - NFL Nation