As Wildcat Nation gets pummelled with a snowstorm stretching from Evanston to DC, you may want to watch Purple Mafia Profilee Darren Rovell's documentary "Business Model: Inside The Sports Illustrated Swimsuit Issue" as it might help melt that snow off your stoop. If you follow the Wildcat alum and diehard football fan then you know (click here!) he is fresh off such plum assignments of attending and ranking all of the best of the best Super Bowl parties in South Beach. Tonight, Rovell takes an in-depth look -from the business side - of the most iconic pin-up issue of any magazine in mainstream media.Rovell was offered exclusive access to go on site to the highly guarded locales in which the shoots happen. Admittedly, I'm a big fan of Rovell's work and have become friends with the...

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