Sunday's The Profit on CNBC 500, Presented by Small Business Fueling American at Phoenix International Raceway earned a 5.3 TV rating, making it the most-watched sporting event of the weekend. Kevin Harvick celebrated the win, breaking a track record by capturing his fifth NASCAR Sprint Cup Series win at PIR.
The following is a breakdown of PIR's television ratings from Sunday, March 2:
- The Profit on CNBC 500, Presented by Small Business Fueling American at Phoenix aired Sunday, March 2nd on FOX.
- With 8.8 million viewers tuned in, the race was the most-viewed sporting event of the weekend and was the No. 2 primetime program of the week on FOX.
- This spring’s NASCAR Sprint Cup series race still ranks among the top 5 most-viewed NASCAR Sprint Cup Series events in PIR history.
- In addition to the race on FOX, ancillary programming captured the top 3 spots of the week on FOX Sports 1.