It would be hard to argue against the notion that sports betting is more popular than ever now, in the online digital era, than it has ever been before. People in the UK have always enjoyed betting on sports, and bookmakers have been part of life here since as far back as the 1920s, but the availability of such services online seems to have increased the number of people participating in this activity pretty steadily. So what is the reason for this increase in popularity?It would seem likely that the sheer convenience of being able to bet on sports online has a fair bit to do with it – especially when it comes to the UK during the autumn and winter. Furthermore, sport itself is much more global these days – with major sporting events often screened live around the world, and available...

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