Reduced to a domestic parts suppliers watch Nirvana
Chinese people love the table, but just do not love the table made in China. Cousin, cousin who sparkling debut, highlighting their identity as if all the international brands. However, the report also showed that In China, the most talked about watch brand Omega, in relevant searches accounted for 20.2%, followed by Longines (18.9%) and Rolex (10.5%).
Mechanical watch movement, is now the bankruptcy restructuring after the Shanghai Watch Factory positioning and strategy. At present, the Shanghai Watch Industry Co., Ltd. annual production of over one million watch movement, customers in more than 60 international brands, more than 200 variety of movement.
From Shanghai Brand watches to Shanghai brand movement, the Shanghai Watch Industry Co., Ltd., general manager of Ni Replica Piaget watches
Haiming in an interview, he said that the goal of the last stage of the Shanghai Watch Industry Co., Ltd., or improve quality, to build Shanghai Movement brand international line into a table brand recognition for their production of high-end movement this regard, if to do a good job, our profit margins, living environment will be a major change on this basis, and then gradually increase brand into a table brand investment.
The domestic watch need to learn the story-telling
China's high-end watch Linktop. This is the Beijing Watch depicted MiaoHongBo positioning and direction of development in the coming years.
Last year, the the Beijing Watch annual turnover of nearly $ 100 million, of which 20% of the share custom business from high-end watches. BREITLING Super Avenger Oris watches
Every year we produce more than 80 million of movement, tens of thousands of ordinary mechanical watch thousands of high-end custom table Although the number of high-end watch is not the majority, but the profit and turnover, which is more than 10 times the ordinary mechanical watch. MiaoHongBo, with the domestic more and more people understand the table, to enhance their level of technology in the field of high-end to win back the market.
In fact, Beijing Watch Factory has developed as early as 1996 the formation of a high-end watches Tourbillon professional and technical, however, did not believe that the domestic watch factory can sell 1 million watches, immaturity of the external market environment MiaoHongBo has yet to launch the plan.
With the gradual maturity of the domestic consumers, after 2002, of various types of table show more and more people Inquiry Tourbillon, Beijing Watch Factory in 2004 decided to issue the first high-level watch. With the gradual accumulation of the brand, starting in 2008, the Beijing Watch Factory annually continued business growth of 20%.
In June 2010, the Beijing Watch Factory first brand watch flagship store opened in Sanlitun SOHO, this 124 square meters of shop display 60 models of high-end watches.