We have all heard the rumors. Whether you believe them or not it is now official. The Big 12 Conference will be releasing a new conference look and logo this summer. This is all part of the rebranding process that commander Bob Bowlsby is now starting.

Here is the official tweet:

@DanWetzel "The Big Twelve will unveil a new logo this summer, with significant placement on fields, courts and around campuses."

This announcement is coming days after the press release in which Bob Bowlsby said he is ready to "strengthen" and "ready" the conference for the future.

My view? I think this is great for the conference, schools, and the fans. Personally, if the logo stinks there will be an uproar, but if it is nice it will surely be dandy. I believe if we want to take this conference to the next level a logo is a good place to start. We want out conference to be recognizable and known all over the U.S.A.