By Risa Polansky Through the recession and potentially beyond, we could see more short-term and in-kind sports venue sponsorships like the newly announced LandShark Lager deal at Dolphin Stadium, marketing experts say. Still, though it's unlikely naming rights contracts through the next several years will carry huge price tags, the depressed economy doesn't spell the end of long-term, lucrative deals, they predicted, forecasting hope for the Marlins in a new Little Havana ballpark. "There's no reason to think when this economic malaise gets past usÖ some of the big stadiums that are out there won't be signing some bigger deals," said Zach Anderson, a marketing veteran who runs sports branding blog BrandDunk.com. "There will always be a market for those long-term deals." In 2006,...

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