With Big Ten expansion looking like a mere formality, what would the Big Ten call a new 16-team mega-conference? Keeping the “Big Ten” name when Penn State was added brought enough ridicule. With the addition of five more schools, the name “Big Ten” opens up the conference to quite the public relations embarrassment. There’s a pizza joint down the street from my house called, “Belly Buster’s.” I never eat there because I can’t get past the name. I feel guilty enough as it is eating pizza. I have to suspend my understanding of nutrition and the human body for the five minutes it takes me to eat a large pizza or otherwise I’d never be able to put such an insane amount of calories in my body at one time. With a name like Belly Buster’s, it’s literally impossible for me to forget that I’m...

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