Telling a visitor to a website to click here has had different interpretations by developers. The arguments have revolved on how effectively that tactic works. The approach varies and is mainly determined by how well you understand your audience. This is the only assurance you have as a designer that your approach will bear the results you targeted.
The main problem developers face results from using the phrase alone and denying it the support of necessary instructions or text. The most effective users have put the word in context. The most logical thing is to tell the visitor where clicking on the link will end up. The expectation is that more information is available on an extension of the page or on another website.
The words appear suspicious and not convincing when used alone on a website. An explanation is expected as to what lies beyond the point or what reward a person will get upon clicking. This becomes the motivation and is even better when it offers what the visitor came searching. This could be a holiday or software online. The information is direct and specific linking action to a reward.
The phrase instructs the visitor making it more trustworthy and acceptable. A phrase offering specific actions and benefits is enticing and likely to get better results. The visitor knows what to expect after clicking which could include a holiday package, software or more information. The trick for designers is to ensure that the sentence can be taken out of context and still make sense.
Catchy information gives incredible results because it lures the visitor to take the specified action. The instructions are clear and the reader knows what to expect. Most readers do not have time to read all available literature. Ensure that the words are placed in a strategic manner that is not too suspiciously early or too hidden to be missed. This is most likely the answer the person is looking for and it should be delivered in good time.
Understanding the behavior of web visitors makes it possible to use the strategy and get results. Ensure that you provide quick solutions without appearing to be too easy. Avoid taking too long before releasing the information or being too fast. The link should therefore be strategically placed among the literature at the site. Ensure that the visitor is ready to click and not kept waiting for too long.
Another tactic that has proven successful is making these words part of a sentence. If the reader identifies with the sentence, he or she is likely to act and follow the link. Letting the words stand alone could be a door to anywhere. The phrase invites the reader to participate in an action and promises something in return. Ensure that you deliver on the promise.
The instructive click here words should take a tone that is friendly if expected results are to be obtained. Careful choice of style and text makes your tactic either effective or a technical flop. The desired results can only be obtained when you master the usage of the term within carefully chosen sentence structure. Ensure that the reader can identify with the instructions given before offering the opportunity to click.