from Michael Arace of the Columbus Dispatch, Hitchcock, the born salesman, thought hard about what his old boss was telling him. What was Hitchcock selling that the players weren’t buying? What could he find out about the players’ wants and needs? How could he get them back on a path to reaching their potential? Is there a different way?Hitchcock bought a notebook and started jotting things down at night. He tends to make personalized notes to himself about each player. What is his personality, interests, needs? How can he get more out of the player? The group?“The adjustment I have to make as a coach is to the personality of the team, which changes every year,” Hitchcock said. “And there are times when less is more.”That is the nut of the epiphany. Hitchcock figures out he has to dial...

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