Dropping your jeans in public is generally considered a bad thing, but Blue Jeans Go Green™ and Phoenix International Raceway are encouraging the NASCAR community to do just that for a good cause.  This weekend’s Blue Jeans Go Green™ 200 calls attention to a denim recycling program that gives old denim new life as housing insulation for communities in need.  Presented by Cotton, The Fabric of Our Lives®, the Blue Jeans Go Green™ 200 NASCAR Nationwide Series race takes place at Phoenix International Raceway (PIR) on Saturday, March 1.

A not-for-profit organization, Cotton Incorporated launched its denim recycling program in 2006 to give people the opportunity to give back to their community in a meaningful way while giving new life to old denim. Through a partnership with Bonded Logic Inc. in Chandler, Ariz., recycled denim is converted into UltraTouch™ Denim Insulation, a portion of which is given to communities in need across the country (predominantly through Habitat for Humanity affiliates). Additionally, grants of insulation have been awarded for the development of community-based buildings.

Eight years later the Blue Jeans Go Green™ denim recycling program has collected more than 1 million pieces of denim, diverting more than 600 tons of denim from landfills along the way. The program has initiated collection programs on various college campuses across the country and partnered with major U.S. retailers and companies for public denim recycling drives.

As part of its inaugural collaboration with NASCAR, Blue Jeans Go Green™ will have four collection locations stationed around the 1-mile PIR track for fans to recycle old denim. Complementing the at-track recycling program is the denim recycling challenge issued to NASCAR Nationwide and Sprint Cup Series teams in mid-February.  Teams recycling denim will be in the running to receive a catered lunch and a CV Products gift certificate. Central Arizona Habitat for Humanity Restore locations will also be collecting denim from the public during race week.

The Cotton Incorporated Lifestyle Monitor™ survey reveals that the average American owns seven pairs of jeans and 14 pieces of denim.  This fact, coupled with the legion of NASCAR fans, bodes well for the Blue Jeans Go Green™200 race weekend to be among the most plentiful single collection event in the program’s history.