When they settle into their comfortable new seats, with food service, rest rooms and other amenities, the UNC fans buying the premium seats will, for the first time, be able to buy beer and wine. Alcohol has never been sold at UNC-CH athletic venues, but officials are allowing it now as an enticement. So far, 15 of 20 luxury suites have been sold, at $50,000 each per season. All 224 upper loge boxes, at $2,500 each, have been claimed.

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