from the Business Journal of the Greater Triad Area, The Phoenix Coyotes have launched a new advertising campaign on Valley Metro buses aimed at attracting fans now that the football season is over and before spring training baseball starts. “We have ads on 85 city buses. They went up in January,” said Coyotes spokesman Rob Crean. The Coyotes hope to see an attendance boost with the team playing well and with the Arizona Cardinals’ season over and the future of the football team uncertain. The hockey team also hopes to attract some baseball fans, visiting the Valley for spring training, to hockey games. continued

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