To succeed with book promotion you need to understand how to make your work available to the widest audience. Without a doubt, most work involving promotion of text will fail, especially if it is not planned properly. This is because without a plan you cannot get your message to the ones that count. Therefore, it makes sense to understand more about marketing your work in the most effective manner.
It is important for you to realize that book promotion is something that takes a lot out of you and it also requires that you do everything possible to develop a relationship with readers as well as with buyers. This can only be achieved if you are successful in describing the work to the segment of buyers that wish to read and also own your work.
There is also no point in trying to do all the book promotion work on your own. You need to find a team (or at least one or two other people) to help you get your message across. Be sure to delegate authority to those who know a lot about publications and who understand what they are all about.
An attractively packaged work is also going to stand a better chance of being bought. The right kind of packaging plays a crucial role in making your work more noticeable. The best thing for you to do is to find a publisher/professional that understands the ins and outs of good packaging.
A manuscript needs to be a brand as otherwise its saleability will decrease. This means that you need to think about how converting the manuscript into a brand can help you market and promote it in the right way. A brand should be easy to identify with and easy to market.
The best promotional efforts will fail unless you realize that you are in it for the sole purpose of sales. Selling a manuscript without properly marketing and promoting it is like going to the races without having an idea about which horse has the best chance of winning. It therefore pays to understand the horse, course and the odds of a particular horse winning.
Book promotion will prove to be more effective by sending it to small size presses which often have the ability to create works that sell very well. The big presses may do this regularly but a small press can also come up trumps and so is worth checking out as well.
Sellers need to be dealt with in a particular manner. You must understand that only certain standards, if met, will help increase the saleability of the work. So, make it a point to attune yourself to identifying all weaknesses and then converting those into strengths.
Last but not least, the right book promotion activities are those in which a big event is planned for in the right manner. Acting or thinking small never does any author any good because the message will be lost to the audience at large. People are looking to get big things from the biggest people and so authors must learn to address this issue properly.