The Daytona International Speedway awarded it first naming rights deal on Thursday, inking a deal with Toyota Motor Corp. The 11-year deal commences in 2015 and grants Toyota 20,000 square feet of space at the racetrack and the naming rights to one of the five large entrances at the renovated Florida racetrack. As part of the deal, Toyota will also receive Pace-Car privileges on race day.“The Great American Race” from Daytona Raceway. (Image from USA Today)Daytona is in the midst of “Daytona Rising”, a $400 Million renovation of the race track. The project will create 11 football sized “neighborhoods” for track goers with video screens, retail and dining areas. There will also be an overhaul of the front-stretch grandstands, wider seats, added concessions and restrooms and a new tiered...

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