SUNDAY'S SAN FRANCISCO CHRONICLE LEADS WITH FRONT PAGE MAVS COVERAGE SANTA CRUZ SENTINEL ON CHRIS BERTISH 2010 MAVERICKS BIG WAVE CONTEST WIN SJ MERCURY NEWS ALSO RUNS FRONT PAGE ARTICLE AND PHOTO ON MAVERICKS The tide turned locally for Mavericks in 2008. After Half Moon Bay's Jeff Clark rediscovered the giant Northern California break and launched the first Mavericks Big Wave surfing contest in 1999, local media finally caught on with wall-to-wall coverage of San Clemente native Greg Long's big wave title 9 years later. HDNet and the Outdoor Life Network broadcast the 2004 contest to a national audience, 30,000+ spectators mobbed the cliffs in 2005, but it was not until 2008 that the local media started following each contest window, surf forecast, and event update with religious...

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